CV
ABOUT ME
Experienced digital professional with a demonstrated history of working in various roles in digital business. Check out my full LinkedIn profile for more detailed information. Get in contact if you are interested in my skills or just to debate all things digital.
WORK EXPERIENCE
2022 -
DAGMAR
MARTECH STRATEGIST
I am advising clients in various privacy and technology-related projects and implementations. I am focusing on transforming how customer data can be used in a sustainable, trusted and compliant manner now and in the future. In addition to privacy and customer data strategies, I help customers with various technology projects such as CDPs and Marketing Automation. The development of regulation, change in consumer behaviour and upcoming technology to handle the shift to first-party data are high on my agenda. AI, innovation processes and service design are some of the other skills I use in client projects.
Keywords: Digital Strategy · Data Strategies · Marketing Technology · Data Privacy · AI · CDP · Innovation Development · Digital Strategy · Data Strategies · Customer Experience
2020 - 2022
HELEN
DEVELOPMENT MANAGER
At Helen, I was planning and developing a customer-centric approach to meet the requirements of a modern omnichannel strategy where the customer is in focus. Still, the business drivers were also taken into consideration. This included driving an omnichannel approach across the organisation by utilising service design, customer data, technology (MarTech & AdTech) and ePrivacy principles while focusing on common KPIs. I was also responsible for visioning the future omnichannel and MarTech environment. Therefore, I piloted projects such as a Customer Data Platform (CDP) to develop a digital customer profile in various touchpoints. This enabled Helen to utilise versatile customer data in real-time in various use cases. This concept included a variety of other interesting projects, such as digital customer journeys, segmentation, ePrivacy and consent management. I also led the renewal of Helen’s marketing automation for B2B and B2C.
Keywords: Marketing Technology · Data Privacy · CDP · Omni-Channel Marketing · Service Design · Customer Experience
2013 - 2019
PAULIG
DIGITAL MANAGER
In my position, I was constantly exploring new ways of utilising digitalisation to find new business opportunities. I was responsible for overseeing and developing digital strategies, concepts and technology platforms with a high focus on customer experience. These executions and projects included marketing technology, websites, e-commerce, data and analytics, customer segmentation, content and touchpoint strategy, marketing automation and digital KPI’s. I would call myself an enabler who ensured that cross-functional stakeholders can execute their digital-related jobs in an optimal way. Other areas of my daily responsibilities included analytics, SEO, SEM and online advertising. I was also in charge of visual (photo and video) content production with the in-house team and external partners.
2009 - 2013
IFOLOR
DIGITAL MEDIA MANAGER
As a Digital Media Manager, I was in charge of the development of Ifolor’s Nordic websites. My responsibilities included strategic planning for the Nordic social media presence, video and inspirational content. Web analysis, site optimization, SEO & SEM were also a part of my regular work routines.
2007 - 2014
ARENA CENTER
WEB DESIGNER / WEB MANAGER
Freelancer consultant whenever updates, improvements, development or consulting was needed. This included planning new online services, building new sites, adding and updating content to a plentitude of different sites owed by Arena Center. Web data analysis, SEO and SEM consultancy were also a part of the services I provided.
2007 - 2009
BLUE1 (SAS FINLAND)
WEBMASTER
I worked as a webmaster with the responsibility of airline company Blue1’s websites for 7 countries. Much of the work included handling projects with owner Scandinavian Airlines, in-house stakeholders, third party and ancillary providers. Web analytics and SEO were part of my daily responsibilities as well as producing graphical content.
EDUCATION
2019 - 2022
MASTER of BUSINESS ADMINISTRATION, MBA
Haaga-Helia University of Applied Science
Leading Business Transformation
2011 - 2015
MASTER in ENGINEERING, M.Eng.
Helsinki Metropolia University of Applied Sciences
Media Engineering specialisation studies
2000 - 2008
BACHELOR in BUSINESS IT
Haaga-Helia University of Applied Sciences
IT, business, marketing and communication studies.
1989 - 1991
UPPER SECONDARY SCHOOL GRADUATE
S:t Petri Gymnasium, Humanistisk Linje, Malmö, Sweden
Main emphasis on humanistic studies and languages.